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20th April 20:09
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Antis in Cuba (tobacco)
By TRACEY EATON
The Dallas Morning News
HAVANA - Cuban health officials are trying to persuade at least 200,000
people to quit smoking in May as part of a stepped-up campaign against
cigarettes. But it's a daunting task in a nation that has had a steamy
love affair with tobacco for more than five centuries.
Tobacco companies in Cuba sell cigarettes for as little as eight cents a
pack, cheaper than anywhere else in the world. And as cigarettes have
become more affordable over the last decade, the number of young smokers
has climbed, surveys show.
Alarmed, health officials are promoting new no-smoking zones and
increasing tobacco education in the schools.
''We are carrying out a campaign against smoking. We are against
smoking,'' said Dr. Jose Miguel Miyar, secretary of the Council of
State, Cuba's top governing body.
Health officials have been encouraging Cubans to sign up for the global
''Quit & Win'' competition, which runs through Saturday, in which adults
who have smoked for at least one year will try to abstain from smoking.
The National Public Health Institute in Finland has coordinated the
biennial event since 1994. Nearly 700,000 people took part in 2002. This
year, as many as 1 million participants are expected from more than 100
nations.
IRRATIONAL TO SOME
Some critics question whether Cuba's antismoking crusade can be
successful. Telling people not to smoke and then selling them dirt-cheap
cigarettes is irrational, they argue. ''It's schizophrenic,'' said Pedro
de la Hoz, a Cuban journalist who writes about culture and music. What's
more, he said, many people ignore the government's antismoking messages.
``Technically, you're not allowed to smoke on buses, for example. But a
lot of the bus drivers smoke. That makes it hard for them to tell
passengers they can't.''
An estimated 3.25 million Cubans -- nearly a third of the population --
smoke cigarettes. About 6,000 of them die from smoking-related illnesses
every year, health officials say.
And Cubans continue to light up, smoking a staggering 11 billion
cigarettes a year, according to CubaNews, a Maryland-based newsletter.
Havana vendor Isabel Miranda, 50, prefers a Cuban brand called Aromas
Rubios, or Blonde Aromas.
Under a government rationing program that began in the 1960s, she is
allowed to buy one pack a month at a subsidized price -- 2.5 Cuban pesos
or about 10 cents. Any additional cigarettes cost 7.6 pesos or about 29
cents a pack.
YOUTH SMOKERS
Cuban health officials take part in the Global Youth Tobacco Survey,
which was developed by the Centers for Disease Control and Prevention in
Atlanta and the World Health Organization.
In 2001, that survey showed that nearly 30 percent of Cuban students in
grades seven through nine had tried smoking. And 88 percent said they
bought cigarettes freely despite their age.
By law, Cubans aren't allowed to buy cigarettes unless they are at least
16. But many store clerks overlook that, and enforcement is light,
****age smokers say.
''I buy cigarettes all the time. I've never had a problem,'' said Yodel,
15, a Havana boy who declined to give his last name.
GETTING HOOKED
More and more young people -- especially females -- are drawn to
smoking, health officials say.
In 1990, 6.6 percent of students were regular smokers, a Cuban
government study said.
By 2001, that number had nearly doubled to 13 percent.
''Today you see kids smoking right out in the open outside their
schools,'' he said. ``In my day, I didn't dare smoke at school.''
By Cuban law, cigarettes must carry warning labels saying smoking is a
health hazard.
Cuba also bans cigarette ads in the media and outdoors. But many
restaurants and bars display signs, ashtrays, plastic tables and trash
cans emblazoned with cigarette brand names.
Smoking in offices, meeting halls, theaters, taxis and other public
places has been officially banned for years, although many people flout
the law.
Undeterred, health officials are trying to expand the no-smoking zones,
asking Cubans not to puff cigarettes at factories, schools or even at
home if nonsmokers are around.
In 2000 and 2002, Cuban health officials claimed the highest number of
successful quitters per capita in the Americas with 33,808 and 155,188,
respectively.
Their goal this year is 200,000.
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