Indesign data merges
I highly recommend XMPie uDirect if you're going to be doing this often. It is an industrial-strength VI tool that functions as a plugin to InDesign. The technology is scalable, meaning that you can upgrade to the uDirect Professional version, or even to the full Personal Effect version, and still be able to use files created with the Standard version. Even that version isn't cheap--we paid US$2,500 for a single license. Personal Effect is around US$20,000 or thereabouts.
PDF output is standard, but it's inadequate for graphic-rich files. That's where specialized VI output formats come to play. Instead of making a cumbersome output file, they cache the data and the static and dynamic elements, then let the RIP assemble those elements on-the-fly as it processes the file. You select one VI output format at the time of purchase. We chose to go with PPML, since we have native PPML support on our Xerox RIPs. Other formats available include VIPP and VPS. Do your research before you choose an output format--adding additional formats is very expensive.
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