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56
16th July 23:05
External User
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Fee for Sharing
I fear we stumble over semantics again.
Would one plate-sharer in twenty-five parties be more plausible to you?
I'm saying to raise all prices by, say, a nickel. If your menu items
average to $20 each, say, then that's now $20.05 (happy birthday!). If
you have an average of twenty-five parties a day (very conservative for
NYC, certainly) and sell an average of four dishes per party (a more
moderate guesstimate, this one), then that's an average income of
$80.20 per party, which means an extra $5.00 on an overall daily income
of $2K a day. That extra $5 covers your one instance of food-sharing.
Not that, I repeat, there is any real damage at all to plate-sharing.
I'm only going along with you for now, but really, I don't buy the
notion that anyone's losing money here (another post mentioned
"opportunity cost," but I think the concept doesn't apply here. Was it
really an opportunity cost for you to not have quit your job for the
other one? You simply can't know these things, whatever the
surrounding emotions...likewise, I just don't think that some ghostly
abstract non-plate-sharing diner will suddenly materialize to give your
restaurant business if you got rid of your plate-sharing diner).
Obviously, if A is running a $100 tab, s/he's subsidizing B who's only
eating a $25 meal. Should A begrudge B the window seat?
Obviously, I wouldn't budge, then. I'll probably throw a roach into
the last bite of the dessert, too, for good measure, heh.
There are lots of restaurants in NYC. The grubby bastards can give me
free meals for quite some time.
Yes, so, goodness, if you share a plate of food, why, that poor
restaurant owner will go out of business -- after all, it could be the
Queen of England dining here, helping put the owner in the black for
the rest of the year! After all, one can only exploit illegal aliens
so much before election time comes for Eliot Spitzer! After all, your
wonderful time is just a number on his accountant's ledger, your
date/friend(s)/family is/are just business opportunities in sneakers,
and everyone loves a winner so you better perform and eat your veggies!
It's about hospitality and friendliness. It's about the whole point of
having company for a meal. It's about what seems indivisibly part and
parcel of dining out.
We do stumble over semantics, indeed -- you imagine the dining
experience differently than I do.
The question is, what is the point of a restaurant?
Ultimately, you think of yourself as engaging in some kind of a barter
with the restaurant, whether you realize or not.
I have a different notion of dining culture.
Okay, I'm taking off the gloves -- no more Mr. Nice Restaurant Critic.
I've humored y'all long enough.
There is NO LOSS to the restaurant from plate-sharing. You can only
lose what you actually have. We really do haggle over semantics, as I
do not feel that a possible non-plate-sharing diner counts more than an
actual diner, plate-sharing warts and all.
Life experience. Do you think that as a group they're so stupid as to
be in a money-losing business? The one thing I know about businessmen
is that they can squeeze money out of a stone, even if it's a penny or
two.
I'm just saying that penalizing for plate-sharing is penalizing the
very heart of the dining experience: trying out food with good company.
What?? Oh, by "income" you mean "profit," as in "profit is 4% of
sales"? Where did you get this figure?? I'm not contesting it, since
that'll be a whole other argument (and I'm not as shocked by that as I
was from hearing on NPR that airlines typically only turn a profit on
the last three seats sold on any given flight [!!!]) -- I'm just
curious, for my own future reference.
So by penalizing me $6 for the most normal of human behavior at the
dinner table, he helped himself to $7.40 in profit, eh?
Just where are you getting these figures? Food is not that expensive
where these folks get it from.
Um...what?
You're missing the forest for the trees.
One stick is weak, but a bundle is strong.
One $35 bill doesn't mean anything to a book-keeper, but
They are not "starving." Whether they're getting fat is a different issue.
Um, actually, I haven't seen any arithmetic, much less math, on this
yet.
I'm afraid I don't see what's so incomprehensible about the fact that
there is no loss if the loss is mere speculation.
I gave you the stockbroker example somewhere. I have another one:
taking up two seats on the subway.
Of course, on a crowded train, taking up two seats does actual "harm."
But when there are other seats available?
I bring up this incident because I actually had the occasion of a woman
who insisted on sitting just where I had laid my rolled-up inflatable
kayak (this is NYC, remember). There were certainly lots of other
seats around -- for NYC, one can even say the car was empty, relatively
speaking -- so I told her to just sit somewhere else.
After an argument somewhat like this thread about whether I paid for
two seats and so forth, what does she do? She sits on my hand on the
other side of me, in the seat right next to me!
This is all by way of saying that people have this funny way of
perceiving loss and injury.
I ordered the damned food. What business is it of the proprietor's
whether that food's eaten by me or her? What if I doggy-bagged it and
shared it with her at home?
THE GUY SUFFERED NO HARM.
Which is why I keep saying that he ought to look elsewhere in such a
case! Nickeling-and-diming your customers ain't gonna really help if
you have such fundamental problems where you think nickeling-and-diming
your customers could help! In such a case one should review the menu,
the prices, advertising and promotion, even location of real estate and
hours of operation -- decor and lighting, demographics of clientele, etc.
This is NOT an issue of opportunity cost!
And that's one of the most slippery slopes in all economics (the other
being, in some schools, that business is win-lose). It's one of those
very easily misused and abused notions, like "love" or "patriotism" or
something like that....
You cannot lose what you never had.
The ol' one bird in hand is better than two in the bush idea.
Of course, life isn't so simple, so sometimes the notion of opportunity
cost is valid and applies. Other times, however, it's a red herring.
No, I mean you all's "it costs money" thesis, which is a red herring.
Or a dime, etc., as I'd said - you get the drift.
Goody! Now you're talking - though, again, I am just entertaining
your red herring, you understand. Ultimately, it's not about "costs"
(as belied by the fact I keep bringing up that anything can be a "cost"
- messy-eaters, slow-eaters, etc.).
How easily you slip this one by! One out of ten diners share plates?
I doubt this. And I wonder how plate-sharing is to be defined, really.
50% I'd count as real plate-sharing - anything less I'd say is
more properly labeled "sampling"...though, to be sure, I will follow
what seems to be the colloquial definition of the term for the sake of yet another argument.
I don't know what these "average industry numbers for cost structure"
are or where you got them....
Um, how do you split $30 as $5 + $5 + $15??
That's $50 per party at $25 each person (one $5 soup, one $5 salad, one $15 main course).
And that's $35 per party (soup and salad per person and the one main course).
That's $4,850, I believe.
$4,910 - an extra $60.
What?? Is this the "average industry numbers for cost structure for
full service restaurants" previously mentioned???
What's the usual logic behind figuring out overhead? This here
figure seems rather slapdash - but for the sake of argument I will
run with it for now.
I'd like to note that your argument hinges on food costs and overhead,
which are the two weakest parts of said argument, seeing how arbitrary they seem.
I understand the logic of your numbers - if your figures for food
costs and overhead are to be believed, anyway - but, again, I simply
do not buy the "wider" argument based on the assumption that there are
10 non-plate-sharing parties for the 10 plate-sharing parties. I
forget the name in logic for this kind of thinking, but it's the same
as that which accompanies an opportunistic, even greedy, mindset: if I
can squeeze just another $1 out of every leaf on this money tree,
whoopee! It's the same mindset behind the fellow who killed his golden
goose.
I simply don't buy the fact that something which was never guaranteed
can be counted as a loss. It's like kicking yourself for not having
bought the winning lottery ticket...this is why I regret ever having
humored all you all's "cost ****ysis argument" in the first place:
the whole thing is a set-up; you can run your scenario for any kind of
surcharge - diners who make a mess and whose table requires more
cleaning afterwards, or diners who eat too slow and take up too much
time, or parties whose members take up three conjoined tables but who
order very little food and drink - but you'd still be missing the
point that a restaurant is supposed to be hospitable and friendly, and
that, fact is, you simply don't know you stand having the extra money
which you imagine would come from non-plate-sharing (or faster-eating,
or tidier-eating, etc.) customers.
Why assume? I've been constantly saying "raise prices across the board."
That should be $50.30 - an extra nickel for each item ordered.
And this is $35.25 for the same reason.
We really do haggle over semantics, as I do not feel that the concept
of opportunity cost applies here, as the opportunity -
non-plate-sharing diners - is very far from guaranteed.
Again, I am so sorry to be the sport that I naturally am, humoring
digression when, really, cost ****ysis is quite beside the point.
You are right, however, given the way you've framed your argument
(namely, with such figures for fixed and variable costs, though I
suspect the general trend that is your point will bear out whatever the
exact sums). But it's a sad fact of life that what's logical isn't
necessarily true.
A: John is rich.
B: John is a man.
C: Men are rich.
Your argument is, as you've set it up, a sound one. But it is speaking
past my point, for all its careful construction, which has ever been
that the whole assumption that the doctrine of opportunity cost obtains
here is invalid. There is no loss because such a scenario is
predicated on, as it were, a whole slew of would-be customers who are
non-plate-sharers but who are being kept out of the restaurant by a few plate-sharing benchwarmer upstarts.
I don't see how you say they receive no benefit when clearly all
overhead is built into all prices. Every customer pays not only for
the food (and the implicit labor) but also for rent, utilities, etc.
In effect, the cost of overhead goes up to make the experience a more
pleasant one for all.
What? You don't care for the $$$$ involved in sprucing up the place?
What? He doesn't care for the $$$$ invovled in having a plasma TV at
the bar? What? She doesn't think the $$$$ ad in the Village Voice was
really necessary?
Again, it's a red herring, this sense of "injury"...it's like when
people complain about "their tax dollars" going to fund x, y, and
z...makes sense on its own, but it's missing the forest for the
trees....
Indeed -- I'm still looking for the beef noodle soup that Szechuan
Capital or Lai Food in Flushing, Queens used to do!!!!
But I was saying that to focus on customers sharing a plate is truly
forgetting the point of your business. Your profit comes from the
food, how good it is, how you get the word out, how you price it, where
you locate yourself...if the occasional customer sharing food is going
to make or break you, you need to try investment banking instead.
Szechuan Capital lost its lease. Probably Lai Food, too. I'd been a
loyal weekly customer for over ten years -- grew up on the food,
frankly. When I was away in the Army, I'd even dream about them.
But no, ignoring plate-sharing is not a business mistake. It's not
making a mountain out of a molehill.
Again, I will defer the last word to you on this sub-thread, too. We
are really having two different conversations because we have two
different points of departure: you imagine the restaurant as an
institution one way, whereas I imagine it in another. I wish diners
would stop tolerating bogus charges. Just how did we as consumers
learn to put up with so much bull? Look at your phone bill, for
example. Girls don't believe me when I tell them I have no phone.
Why the heck would I want to pay all those fees, taxes, and
surcharges??
Luckily, the neighbors have WiFi! =)
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