Instant beans on toast.
http://www.guardian.co.uk/food/Story/0,,1778543,00.html
http://www.guardian.co.uk/food/Story/0,,1777300,00.html
--> The struggle to produce the world's best beans on toast has
--> entered a new phase with the first [frozen] ready-made
--> sandwich version, which is designed to be cooked in a
--> toaster for about 60 seconds.
--> "If people take the time to cook beans and put it on toast,
--> why shouldn't we cut the process for them?" asked Heinz CEO
--> Bill Johnson, presumably rhetorically, but let's answer him
--> anyway. First of all, you don't cook baked beans; they're
--> already cooked. You just heat them up a little, either on
--> the stove or in a microwave, which takes about the time it
--> takes to make the toast. There is no meaningful gain to be
--> made timewise. Second, the new frozen product may be many
--> things - "You would know it as a Pop Tart, almost," says
--> Johnson - but it is not baked beans on toast. The
--> competition isn't necessarily worried. Steve Marinker from
--> Premier Foods, which makes Branston Baked Beans, said: "I
--> don't think there will be a large demand for
--> super-convenience products ... I can well imagine that
--> there'll be different ways of bringing complete meals to
--> people in an instant, but do people want this level of
--> convenience?" Bill Johnson says his company needs to give
--> people "new ways to use beans", as if he were answering some
--> kind of outcry: Give us more ways to use your beans! We've
--> run out of ideas!
--
Vielen Dank
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