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2011 FORD EDGE SPORT ADDS CLASS-LEADING POWER, BOLDER APPEARANCE AND
INDUSTRY-FIRST TECHNOLOGY

* The class-leading power is flowed through a six-speed SelectShift
Automatic™ transmission and accessed by new unique treatment of
paddle shifters. The paddle shifters now can operate while the
vehicle is in Drive, allowing a true manual experience when
upshifting or downshifting
* New class-exclusive standard 22-inch wheels are the key elements of
a refreshed, bolder exterior; special sport-tuned suspension
complements new wheels and adds higher level of handling and ride
* Industry-first MyFord Touch™ with SYNC is standard, opening a new
era of driver connectivity through the use of intuitive voice
commands, 8-inch touch screen in the center stack and two
driver-configurable 4.2-inch LCD screens in the instrument cluster


FACT SHEET: 2011 FORD EDGE SPORT

DEARBORN, Mich., July 14, 2010 – The 2011 Ford Edge Sport is both
edgier and sportier than the original version launched in 2009.
Customers opting for the popular midsize crossover's performance
version will enjoy a more engaging driving experience, a bolder
appearance and industry-first driver connect technology.

"The 2011 Ford Edge Sport is bolder, more powerful and has more
customer-focused technology than ever before," said Elaine
Bannon, chief engineer. "Edge customers value style and
technology. The 2011 Edge Sport delivers the ultimate in both, now
with class-leading performance."

Bannon has been the chief engineer for Edge, which debuted in December
of 2006 as a 2007 model year product, from the start. Edge Sport
joined the lineup two years later, and the new version best expresses
the vision of combining the signature elements of Edge with even
greater engineering know-how.

"With the larger wheels, unique exterior cues and added
performance, Edge Sport is the type of vehicle you usually could only
find at aftermarket exhibition shows like SEMA. The Sport is certainly
a vehicle an aftermarket developer might create starting with a base
Edge for the enthusiast/performance customer," said Bannon.

"The difference for the Edge Sport is that all the performance
attributes are precisely engineered and matched by Ford, as are all
the exterior and interior design cues and materials, to create the
ultimate Edge experience directly from the factory."

More power and better fuel economy
Class-leading power is delivered by a new 3.7-liter Ti-VCT V6 engine
that produces 305 horsepower at 6,500 rpm and 280 lb.-ft. of torque
at 4,000 rpm. This improved power – 40 more horsepower over the
outgoing Edge Sport – is not at the expense of fuel economy, either.
The 2011 Edge Sport fuel economy remains 18 mpg city and 25 mpg
highway.

Advanced technology and clever control strategies help the 2011 Edge
Sport produce power efficiently. Ti-VCT, for example, enables precise
and variable control of the intake and exhaust camshafts to optimize
performance and fuel economy.

The new engine is mated to a six-speed SelectShift Automatic
transmission with upgraded, class-exclusive paddle shift activation
inspired by sports cars.

"For 2011, the paddle shift activation for the Edge Sport is
'live in drive,' which means the customer doesn't have to shift to
'M' or manual mode," said Rich Kreder, vehicle engineering
manager. "Instead, while in Drive, the driver can pull the '+'
paddle on the right side of the steering wheel or '-' paddle on the
left side of the steering wheel to go up or down gears. It's a much
more engaging and intuitive experience."

This execution, available on the 2011 Edge Sport only, allows the
driver to shift gears quickly while keeping both hands on the
steering wheel. The transmission reverts to automatic mode and
upshifts or downshifts as needed when driven at a steady speed.

Class-exclusive 22-inch wheels highlight exterior differentiation
Large wheels have been the signature of Edge Sport since its debut as
a 2009 model year product. New for 2011 are class-exclusive 22-inch
forged aluminum wheels that are standard. Forged aluminum wheels are
often the top choice in the aftermarket because of their premium
quality and ability to combine high strength and light weight in one
package.

Experienced designers and engineers worked closely with
state-of-the-art computer tools to optimize form, fit and function to
deliver world-class weight-efficient designs that exceed Ford's strict
requirements – higher than the industry standard – in terms of
structural integrity, corrosion performance and other attributes.
This ensures the new Ford wheels have higher standards than typically
found in the aftermarket.

Complementing the new wheels is a sport-tuned suspension with revised
front strut tuning, rear spring rates and rear jounce bumper, which
helps stiffen the suspension for a flatter, sportier ride. Key to the
suspension tuning is the addition of high-flow shocks. These shocks
allow tuning for both handling and ride without compromise to
either.

"Drivers will feel a firmer connection to the road when going
around a corner and less jarring when hitting a pothole, for
example," said Kreder. "It's allowed us to make Edge Sport
much more comfortable without losing any handling."

The tires were designed and engineered specifically for Edge Sport and
deliver similar grip levels as those found in a Mustang GT tire
combined with all-season performance.

The wheels feature a polished finish with painted Tuxedo Black spoke
accents that complement Edge Sport's other dynamic exterior styling
cues, including the painted Tuxedo Black grille, smoked headlamp and
taillamp treatment, body-color rocker moldings, 4-inch oval chrome
exhaust tips, body-color door cladding and revised body-color lower
front and rear fascias.

Key interior highlights are aluminum pedal covers, liquid silver smoke
appliqués that are echoed in the silver smoke metallic leather seat
inserts with contrast stitching and 10-way heated power driver seat
with power lumbar and memory settings.

MyFord Touch ushers in new era of interaction
The industry-first MyFord Touch driver connect technology powered by
SYNC® provides a smarter, safer, simpler way to connect drivers with
in-car technologies and their digital lives. It replaces traditional
vehicle buttons, knobs and gauges with clear, crisp LCD screens and
five-way controls like those found on cell phones and MP3 players and
also uses intuitive voice commands.

Standard on the 2011 Edge Sport, MyFord Touch displays information
using two 4.2-inch full-color LCD screens flanking an ****og
speedometer and an 8-inch touch-screen LCD at the top of the center
stack. A five-way switch on each side of the steering wheel controls
the information displayed on the corresponding instrument panel
screens. The screens can be personalized to display information
relevant to each individual driver.

Sony sound system, unique finish panel standard
The MyFord touch with Sony Audio System finish panel is fully
integrated. The panel is completely flat (except for the center
knob), so the touch cells are executed as circular "landing
zones" for the finger.

The touch cells create a miniature, undetectable electric field. A
finger breaks the field and causes the cell to go on or off like a
traditional switch. This means there is no true button to push – a
touch of the finger does the job. Illumination and an audible
"beep" confirm activation.

The touch cells can control items such as volume, radio seek, radio
station tuning, CD track seek, defrosters and air conditioning.
Included in the climate controls is the new MyTemp feature, which
allows a customer to program and set the desired interior temperature
like a radio preset.

Consistent with other Sony products, the audio portion of the control
panel is divided into "Source" and "Sound"
sections, allowing customers to select the input (AM/FM radio, HD
Radio™ broadcasts, satellite radio, CD, personal devices) and tune
the sound with bass, treble, fade and balance inputs on the screen.

The heart of the Sony Audio System is its extraordinary sound quality.
Comprised of 12 high-quality speakers and a Class D all-digital
amplifier, the Sony system has the ability to pump out 390 watts of
continuous power (RMS). Further, Dolby Pro Logic® II technology
creates true virtual 5.1 channel surround sound throughout the car
for a unique listening experience.

Like the song? You can tag it
Also new on the 2011 Ford Edge Sport is the world's first use of
iTunes® Tagging in an available factory-installed HD Radio receiver.
iTunes Tagging provides customers with the ability to
"capture" a song they hear on the HD Radio receiver for
later purchase from iTunes. With a simple push of a "TAG"
button on the MyFord touch-screen display, the song information will
be stored in the radio's memory.

Once a song is tagged and customers dock their iPod to the SYNC
system, the tagged song information will transfer to that iPod. Up to
100 tags on SYNC can be stored until the iPod is connected. When the
iPod is then synced to iTunes, a playlist of tagged songs will
appear. Customers then can preview, and if they desire, purchase and
download tagged songs from the iTunes Store.

One significant benefit of HD Radio technology is that the sound
quality of the broadcast is dramatically better because of the
digital transmission – FM sounds like a CD and AM sounds like today's
FM broadcasts. Unlike ****og broadcasts, digital broadcasts aren't
susceptible to interference, fadeout and other issues.

"The goal with the 2011 Edge was to raise the level of all the
attributes to world-class status, and with that in mind we needed to
improve the Edge Sport that much more," Bannon said. "With
class-leading performance, head-turning styling inside and out and
industry-exclusive technologies, we want to provide customers a
vehicle that truly delivers the ultimate Edge experience."

View the attachments for this post at:
http://www.jlaforums.com/viewtopic.php?p=55617636#55617636

clive

In message <zO2dnXf_LtesmqPRnZ2dnUVZ_qidnZ2d@giganews.com>, JLA
<info@jlaenterprises-dot-com.no-spam.invalid> writes

Both Fords that I have had, have been bad, but reading this just shows
me what rubbish they spout. Good wide bandwidth FM can sound like a
CD, but there is NO way any AM even approaches FM. Anyone that takes
in this rubbish and buys the car deserves all the crap they get.
--
Clive

iym

I read the above as that WITH HD RADIO TECHNOLOGY, the FM sounds like a
CD and AM stations broadcasting in HD, sound like an regular non-HD FM
station...

The stations have to be broadcasting in HD, and the receiver has to be a
HD receiver....

mike hunter

Not to worry, the 2011 Edge Sport is way out of your price range.

mike hunter

Duh" It has an HD receiver, dummy

clive

In message <FJadnQQa88rhiqPRnZ2dnUVZ_g0AAAAA@ptd.net>, Mike Hunter
<Mikehunt2@lycos.?.invalid> writes

Right, I'm a dummy, now please explain to me how you get AM to sound
like FM. If it's electronics you don't need to talk down to me, I'll
understand you, fire away.
--
Clive

mike hunter

What part of HD do you not understand?

clive

In message <34GdnQ0xyINCyqLRnZ2dnUVZ_hmdnZ2d@ptd.net>, Mike Hunter
<Mikehunt2@lycos.?.invalid> writes

Other than HD as in HDTV or High Definition Television, I don't know of
another, so as I understand electronics kindly explain HD to me, that is
IF you can?
--
Clive

mike hunter

Does that mean you have never heard of HD RADIO?

I get paid to teach a class. I certainly will not do so for free in a NG.
Do your own homework

clive

In message <aYqdnbQjJ8Bg-6LRnZ2dnUVZ_jWdnZ2d@ptd.net>, Mike Hunter
<Mikehunt2@lycos.?.invalid> writes


You're correct, I have never heard of HD radio, it's something we don't
have in the UK. We only have DAB, FM and AM transmissions. I have
just Googled for HD AM and it (reading between the lines) says it's the
same "dogs breakfast" as our DAB is.
--
Clive