25th August 04:23
It's called a "price point" - you can plot on a graph the price of your
product, and the resulting estimate of unit (game) sales. At each point you
multiply the two to get your income.
If you sell 10,000 units at £50 it's a lot less income than 1,000,000 units
at £10. All you do is look along the graph for the peak and that's how much
you sell for. Rockstar have obviously decided that the two-disc set will
generate the most income if priced at £35. It's just basic business sense.
There are other variables, such as your unit costs go down and fixed costs
go up as you make more units, but it's basically all down to psychology. How
many people (X) will buy it at each price (Y). Keep (mentally) adjusting Y
until X x Y hits its peak.
They've obviously done their homework well. Your postings do not suggest you
are disappointed with what you bought, just that you think game software
such as this is overpriced. Well it's a self-defeating suggestion, because
you bought it.
We make wedding DVDs. A blank costs a pound, the insert about 15p and the
DVD case 13p. Do you think we charge £1.28 for what we do?