Wal-Mart hi-def OTA tuner for $200?
4th generation receivers are about the same as 1st generation receivers
IMO. 5th generation receivers are the big improvement. They did not
factor into USDTV's plans until a few weeks ago. And yes now with 5th
generation receivers their past plans are ancient history. The whole game changes.
The receiver cost an USDTV customer $19.95 not $200. When they open any
new market it will be with WM9 and that will allow twice the programming
they currently offer. If WalMart sells a lot of Hisense receivers in
other markets for $200 that will only help USDTV enter that market.
Well as I said it is priced at $19.95 and will give a analog TV customer
reception of all local DTV channels down converted to 480i but at a
better quality than they now receive those channels OTA. It will give
them a low cost limited cable option and it will future proof them for
when they buy an HDTV. They get the basic cable channels for free OTA.
It also is a great low cost way for someone to go HDTV. $19.95 receiver
with say 24 channels of OTA DVD quality and all the HDTV they can
receive in their market free.
The USDTV receiver is $19.95 now. If a customer buys an integrated set
they could have (will have) a deal at WalMart the saves you say $175 on
that integrated set if you sign up with USDTV when you purchase the set.
That is USDTV will give the same subsidy to an integrated HDTV purchase
as they are now giving to an STB purchase. Why wouldn't they?
Our plan with COFDM in 2000 was for free receivers. The business model
screams to do this. It is not a new idea. Cable and satellite do similar.
They have!!!! They have partnered with the biggest retailer in the
world, WalMart, and the "Sony" of China, Hisense. Hisense grew 30% last
year and will grow 35% this year. The Chinese are coming!! The Chinese
are coming!! If you hadn't noticed. What percentage of product sold at
WalMart comes from China do you figure??
The Chinese are making their own COFDM based DTV modulation and propose
to have 300 million DTV sets in Chinese homes by 2008. We only have 109
million homes total in the US.
The middle class in the US is being sold a bill of goods. We are
becoming a backwater of technology in the world while our Congress picks
our pockets for anyone that comes along. The drug companies, the media
companies, Hollywood or even foreign firms that smile and pay the price.
We have had $60 COFDM receivers that do just that for years.
A larger portion of the cheapskate
Even the Chinese can't beat the high priced IP royalties that LG and
MPEG2 require. Ten times the price that would otherwise be if we didn't
grant the monopolist access to our pockets for things we would never buy
in an open market. VP6 (compression codec) is being bought by the
Chinese for use in their domestic DVDs and for those sold here as well.
But we will have to pay for MPEG2 and MPEG4 also. VP6 cost the Chinese
$2 one time per player.
The Chinese Communist government is doing a better job looking out for
their subjects than our Congress is doing for its citizens. They will
have COFDM and VP6, the best of both, which we proposed to Congress in
2000. They will be light years ahead of us in the next Olympic games in 2008.
No great demand because they don't work well. Next year will be a whole
new game. First of all you will have a lot of advertising. There is
virtually no advertising now for OTA anything. Second there will be
multiple USDTV type business plans and they all will offer FREE receivers .
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