pureheart

Thanks so much Carolyn for this post!


So -- Dr. Snyderman is with Johnson and Johnson -- no wonder
she is such a "pusher" and defender of BI's!!

Carolyn

Subject:
"THE HEART TRUTH" ANNOUNCES LAUNCH OF ITS ROAD SHOW
Date:
Mon, 2 Feb 2004 10:17:55 -0500
From:
"NIH OLIB (NIH/OD)" <olib@OD.NIH.GOV>
To:
NIHPRESS@LIST.NIH.GOV

U.S. Department of Health and Human Services

NATIONAL INSTITUTES OF HEALTH

NIH News

National Heart, Lung, and Blood Institute (NHLBI)
http://www.nhlbi.nih.gov

EMBARGOED FOR RELEASE
Monday, February 2, 2004
10:00 a.m. ET

CONTACT:
NHLBI Communications Office
301-496-4236


"THE HEART TRUTH" ANNOUNCES LAUNCH OF ITS ROAD SHOW

Original Red Dress Collection to Carry Heart Health Wake-up
Call to Women in Five Cities

The National Heart, Lung, and Blood Institute (NHLBI), one
of the National Institutes of Health (NIH), announced at an
American Heart Month program in Washington D.C., its plans
for a traveling exhibit on heart health. From March through
April 2004, "The Heart Truth" Road Show, sponsored by
NHLBI and presented by Johnson & Johnson, will bring
important information to women across the United States to
urge them to take their heart health seriously and
personally.

Complete with free risk factor screenings and educational
materials, the traveling exhibit will feature a stunning
display of dresses from "The Heart Truth's" Original Red
Dress Collection 2003 -- including designs from Donna
Karan, Michael Kors, Oscar de la Renta, and Calvin Klein.
The Road Show will visit shopping malls in the following
five cities: Chicago, Dallas, Miami, Philadelphia, and San
Diego.

"The Heart Truth's" Red Dress is the national symbol for
women and heart disease awareness. It is a red alert that
heart disease is the #1 killer of women -- and an urgent
reminder to every woman to care for her heart.

Research shows that women are more worried about cancer
than heart disease -- especially breast cancer. According
to a survey commissioned by the National Council on the
Aging, only 9 percent of women ages 45 to 64 name heart
disease as the condition they most fear -- while 61 percent
name breast cancer. Yet, heart disease, which includes
coronary artery disease, congestive heart failure, angina,
and other conditions, is the leading cause of death in
American women, accounting for 366,000 deaths in 2000.

"'The Heart Truth' Road Show takes these important messages
about heart health directly to women in local communities
so they can learn about their personal risk factors for
heart disease -- and understand that heart disease is a
woman's #1 health threat," said HHS Secretary Tommy G.
Thompson.

"We want to encourage every woman to talk to her doctor
about her risks for heart disease and to start taking
action to lead a heart healthy life," said NIH Director
Elias A. Zerhouni, M.D.

Johnson & Johnson is the presenting sponsor of "The Heart
Truth" Road Show. "The Heart Truth" Road Show community
partners include: American College of Cardiology, the
American Heart Association, the Office on Women's Health
(Department of Health and Human Services), and WomenHeart:
the National Coalition for Women with Heart Disease.
National sponsors include: LifeWise by RadioShack, Johnson
& Johnson Reach Dental Floss, Cordis Corporation, and
Albertsons.

"Johnson & Johnson is pleased to help focus public
attention on heart disease through efforts such as "The
Heart Truth" Road Show," said Nancy Snyderman, M.D., Vice
President, Medical Affairs, Johnson & Johnson. "Too many
women are unaware of their risk factors and the prevalence
and preventability of heart disease. We are committed to
increasing awareness among women and those who love them,"
added Snyderman.

The Road Show is designed to screen more than 1,000 women
in each city for heart disease risk factors and provide
heart health information to thousands more. Heart disease
risk factors include those that are beyond women's control
and those that can be changed. Those that can't be changed
are a family history of early heart disease and age (55 and
older for women). The risk factors that can be controlled
are smoking, high blood pressure, high blood cholesterol,
overweight/obesity, physical inactivity, and diabetes.
While having even one risk factor is dangerous, having
multiple risk factors is especially serious, because risk
factors tend to "gang up" and worsen each other's effects.

"The Heart Truth" is a national awareness campaign for
women about heart disease, sponsored by the National Heart,
Lung, and Blood Institute, part of the National Institutes
of Health, U.S. Department of Health and Human Services.
The campaign first introduced the Red Dress as the national
symbol for women and heart disease awareness during
American Heart Month at Fashion Week in February 2003.

For more information about "The Heart Truth" and its Red
Dress symbol, please visit http://www.hearttruth.gov.