Brian hallett 2012-03-10 08:58:29
I read here recently that wholewheat is better for us than wholemeal
bread. Went to Safeway supermarket today and searched the shelves for
it – with no success. Asked the Bakery dept if they baked whole wheat
and an assistant said No
Went to a local bakers where they bake a large variety of bread and
they also have not heard of it . I live in S/ wales. Is it only
Steve brassett 2012-03-10 08:58:33
Wholemeal bread has a higher GI than white bread. I use
multigrain or granary in the (possibly mistaken) belief that
the whole seeds and grains lower the GI.
Type 2 DX May 2003 – Meds & Diet
Pete f 2012-03-10 08:58:35
I think it means bread with some of the unprocessed whole grains in it –
granary bread for example. Its supposed to be good for the heart and has a
slower effect in increasing BG Levels than wholemeal. The coarser the better
Just widening this a little I just tried the Ryvita’s multi grain pack which
seems to be the same thing but for Rye instead of Wheat.
All the Best
Jupiter 2012-03-10 08:58:50
It’s an American term – often shortened to ‘wheat’. Much the same as
our ‘granary’ bread.
Al hardy 2012-03-14 01:15:05
Try Tesco or Co_Op, they should have it. Alternatively use Ryvita Dark.
Deano 2012-03-14 01:16:26
Goto Sainsburys and grab a loaf of their Granary
i think they call it Harvest Grain
Its 14g Carbs per slice which for bread is the best there is,
unless you buy that cheap s*** that u can see through
wrapped in a plastic bag (cant remember name) but its a
brown type bread and has only 8g per slice.
Asda and Tesco get their mix from Hovis so they tell me
and its yukk!
i have no idea where Sainsburys or Safeway get theres from 🙂
Flying rat 2012-03-14 01:16:31
Deano said this…
If you can find it, Weight Watcher’s Malted Danish is only about 8g
carb/slice and tastes wonderful.
Al hardy 2012-03-16 19:31:30
But I love it!
Nigel 2012-03-16 19:31:48
I’m into Warburton’s Seeded Batch at the moment.
Thick sliced white bread (though it looks brown), with 14% seed mix
(Sesame seeds, Sunflower seeds, Linseed, Millet seed and Poppy seed)
Per average slice: 10.6g Carbs and 0.9g Fibre
Getting mine from the Co-Op.
Nigel T2 D&E
Deano 2012-03-16 19:32:01
Each to their own i think LOL
I tried Tesco`s and to be fair it was fine.
I hate Asda with a vengence and would complain even if i
liked their stuff LOL
Best way is to try each companys and then make up your
own mind :-))
Sorry i was not trying to force Sainsburys bread on anyone.
Al hardy 2012-03-16 19:32:05
No, m8, I never thought you were trying to force anything on anyone – you
just gave a recommendation as to what you like, which is fine. I don`t mind
ASDA, but I have a very slight objection to Sainsbury because they were
originally a South African company in the days of apartheid, but they are
Al, Melton Mowbray, UK
Control Beef Lente 1x Low-Carb
“Do, or do not. There is no try” Yoda
The Empire Strikes Back
Deano 2012-03-16 19:32:09
You know its true what they say LOL
“You learn something new everyday” 😉
I didnt know that Sainsburys were orginally a
South African concern.
Thanks for that 🙂
Jupiter 2012-03-16 19:32:16
South African concern? How strange ……….. Well, well, well.
Is that allegation what’s known as ‘spin’ in present government
Sainsbury’s was founded in 1869 by John James and Mary Ann Sainsbury.
They opened their first small dairy shop at 173 Drury Lane, London.
Drury Lane was one of London’s poorest areas and the Sainsburys’ shop
quickly became popular for offering high-quality products at low
prices. It was so successful that further branches were opened in
other market streets in Stepney, Islington and Kentish Town.
By 1882 John James Sainsbury had four shops and had plans to expand
his business further. He opened a depot in Kentish Town, north-west
London, to supply this growing chain and, on the same site, built
bacon kilns which produced the first Sainsbury brand product. It was
also in 1882 that John James opened his first branch in the prosperous
suburb of Croydon. This shop sold a wide range of ‘high-class’
provisions and was more elaborately decorated than the earlier shops.
In the late Victorian period competition from large national multiple
retailers such as Lipton’s posed a serious challenge to small regional
chains like Sainsbury’s. John James found it necessary to step up his
rate of expansion so that he could buy goods as competitively as these
companies. Between 1890 and 1900 the number of Sainsbury’s branches
trebled from 16 to 48. John James also opened a new depot at
Blackfriars, south-east London, which was close to the wholesale
markets and the London docks.
World War I and the Interwar Years
The eagerness of Sainsbury’s staff to join the colours on the outbreak
of the Great War created serious staff shortages: by Christmas 1914 a
third of the workforce had left for the armed forces. Women were
recruited to fill the jobs vacated by men and were trained at the
firm’s new training school at Blackfriars.
The interwar years, which brought depression and hardship for many,
were a period of rapid expansion for Sainsbury’s. Sites were acquired
in London’s expanding suburbs as well as in new trading areas
including Luton, Cambridge and St Albans. The company expanded into
the Midlands in 1936, with the acquisition of the Thoroughgood chain.
By 1939 there were 244 Sainsbury’s shops, all of which received daily
deliveries of fresh foods from the Blackfriars headquarters.
Refinements were made to the design of the shops and new products,
particularly fresh meat and packaged own-brand groceries, were added
to the range. By the 1920s a typical new Sainsbury’s branch had six
departments, offering a much larger product range than competitors’.
Each shop offered home delivery throughout the surrounding district,
an important service in the days before most people had motor cars.
World War II and Postwar 1939-1969
The World War II years were extremely difficult for Sainsbury’s. The
company’s trading area was badly affected by enemy bombing and
evacuation. Moreover, the company’s trade was built on its reputation
for high-quality fresh foods like meat and dairy produce so that the
rationing regulations seriously curtailed its sales. By 1942 turnover
had fallen to half its real pre-war value.
The British people suffered shortages of food and raw materials during
the immediate postwar years which were even more acute than those of
wartime. It therefore took both courage and ingenuity for Sainsbury’s
to become pioneers of a new ‘American’ style of food retailing. The
first self-service Sainsbury’s store opened in June 1950 in Croydon.
The experiment proved extremely popular with shoppers frustrated with
the queues and shortages of postwar Britain. Over the next three
decades all Sainsbury’s counter service stores were replaced with
During the 1960s the scale of the company increased rapidly as its
trading area expanded, particularly in the Midlands and the West
Country. It became necessary to decentralise the distribution system
away from the Blackfriars headquarters through the establishment of a
network of regional depots. Close centralised control of the company’s
administration and trading standards was retained through the
development of increasingly sophisticated computerised stock control,
in which Sainsbury’s established an early leadership amongst food
The Modern Company 1970-1994
Sainsbury’s entered its second century still wholly owned by its
founding family. By the early 1970s, however, it had reached a scale
and stature that warranted public status. The company’s public
flotation in 1973 was at the time the largest ever flotation on the
Stock Exchange, with a 45-fold oversubscription for shares. Preference
was given to small shareholders in the allocation of shares.
The oil crisis of the early 1970s increased Sainsbury’s costs and
fostered improved efficiency, for example through economies of scale
in larger stores. Early examples included new town branches like those
at Telford and Bretton. The first edge-of-town store opened at
Coldham’s Lane, Cambridge, in 1974. Large stores offered a much larger
product range, for example own-brand wines bottled at source (a
Sainsbury’s innovation); and a much wider range of greengrocery lines
During the 1980s and early 1990s expansion into the north-east of
England, Scotland, north Wales and Northern Ireland extended the
company’s trading area to become nationwide in scale. Many of the
stores opened during this period were on derelict or run-down sites,
bringing much needed regeneration to towns where manufacturing
industry had declined. Such sites made it possible for most of
Sainsbury’s new stores to be located in, or close to, town centres.
The architectural style of new stores became more adventurous, and won
Sainsbury’s established an early lead in the introduction of in-store
technology like scanning, Eftpos, computerised stock control and
sales-based ordering: techniques which brought it huge competitive
advantage. It also became a world leader in the use of computerised
energy management which, together with measures such as heat recovery
from refrigeration plant and in-store bakeries, brought substantial
reductions in the company’s energy consumption.
In the decade to 1994, the choice of products offered by Sainsbury’s
more than doubled. These continued to reflect the company’s historic
strength in fresh foods: exotic fruits, ready meals, speciality breads
and reduced-fat milks were introduced in response to customers’
increasingly sophisticated tastes. Other innovative products reflected
consumers’ wider social and environmental concerns: Sainsbury’s led
the way in offering own-brand phosphate-free detergents and recycled
paper products and was the first British supermarket to sell Fairtrade
By the end of Sainsbury’s 125th year, the company had 355 stores in a
trading area stretching from Truro to Edinburgh. The company’s most
easterly store, an off-licence at Calais, opened in April 1994 and
soon developed a local clientele as well as earning the accolade of
Cross-Channel supermarket of the year.
In recent years, the group has expanded its activities in the USA,
where it acquired the New England-based Shaw’s Supermarkets Ltd in
1987 and diversified into banking, with the establishment in 1997 of
Sainsbury’s Bank. In 1995 Sainsbury’s was the first British
supermarket company to offer goods for sale on the internet. The
Sainsbury group today is one of the world’s leading retailers, playing
a part in the lives of 15 million customers a week and employing over
169,000 people as at June 2001.
Griff griffith 2012-03-16 19:32:18
If your pocket will stretch to it, try Burgen Soy and Linseed Bread. Full
of whole grains, soy and linseed (natch), and has the advantage of having
just about the lowest GI of any bread that I’ve found. Also low in carbs
per slice compared with some other brands. Tesco and Waitrose stock it –
dunno about Sainsbury, ASDA or Safeway.
T2 since December 1990, Insulin/Metformin since May 2002
Al hardy 2012-03-16 19:32:23
Thank you for correcting me. I shall pass that information on to the person
who misinformed me.
Jette goldie 2012-03-25 21:48:11
Burgen bread – nutty, tasty, and very low on the old GI – you can
get it in Asda. Hubby – who always hated “brown” and wholemeal
bread – has gotten really into it.
“Work for Peace and remain Fiercely Loving” – Jim Byrnes