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19th November 04:32
External User
Posts: 1
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http://www.recordnet.com/daily/news/...2505-gn-1.php#
Lode Man Selling Good Karma on eBay Unusual product pitch is way to keep his business afloat By Francis P. Garland Lode Bureau Chief Published Friday, February 25, 2005 MURPHYS -- Chris Mejia's eclectic courtyard shop on Main Street is hardly your garden-variety garden store. Its mix of mirrors, body lotion, bird baths and fountains gives the place a sort of Victoria's Secret-meets-Orchard Supply Hardware feel. But the potpourri, soap-by-the-inch and scented candles are hardly the most unusual items for sale at Elements Garden & Home. Mejia's also hawking good karma. He made his pitch this week on eBay, hoping to attract support for his cash-strapped business and, in the process, keep his life intact. He's already had a few buyers, including an old friend from France who has offered to provide him $100 a month until the money runs out or Mejia's business recovers. A 30-year-old Vermont woman also has offered to auction off space on her body -- specifically her arms, back, shoulders, legs or stomach -- for a tattoo advertisement, and she's willing to split the proceeds with Mejia. The responses have been somewhat overwhelming for Mejia, who turns 34 today. "I don't know what to say," he said Thursday from his Main Street shop. "I heard from a gentleman in Richmond, Ind. this morning who just about had me in tears." The man said he was out of work and was going for a job interview today -- and still promised to send money. "All he asked is that we say a prayer for him and his wife, who has had some complications with her pregnancy," said Mejia. "It was pretty touching and powerful." In the world of some eastern religions, karma is the fundamental doctrine of actions and consequences -- actions that will trigger consequences in this or future lifetimes. One Stockton-area Buddhist said Thursday that karma was a concept that can't be bought or sold. "It's preposterous," said Brother James Percival, the abbot at Stockton's Middlebar Buddhist Monastery. Percival said the mere act of trying to sell good karma could induce bad karma. "It's a confidence scheme of some sort," he said. "I guess it just takes a sucker, unfortunately. And the Internet has opened up alleyways for people to find victims." Thich Dat Tin, a monk at the Vietnamese Buddhist Association in Stockton, was less critical. "If he is good and truly means what he says, and that he receives an offering and makes good on it, he will benefit and the (buyer) will benefit," he said of Mejia. "The action of the receiver is very important and because I don't know the person, I can't make any judgment." Gretchen Thomson of Murphys laughed when she heard of Mejia's bid to sell karma. "Karma isn't for sale," she said Thursday on Main Street. "Like most of the important things in life, it can't be bought." Mejia, who grew up in Calaveras County and returned home about three years ago to open a business after losing his telecommunications job to downsizing, said he resorted to the karma ad as a last resort to save his business -- and his life. He and his wife, Tanya, opened their first version of Elements in Angels Camp in 2002 but moved to Murphys a short time later. The self-professed "dreamer" is the son of Terri Stickles, who won a bronze swimming medal at the 1964 Summer Olympic Games in Tokyo, and Alvaro Mejia, a Columbian Olympian who won the Boston Marathon the year Chris was born. His job loss left him depressed for a while but also spurred him to create plans for Elements. He had big ideas; he saw Elements as the cornerstone to a "retail brand bigger than Target," one that would rival Martha Stewart. Mejia said things were going along fine the first couple of years -- his business was at least making enough money to stay open and the couple lived off Tanya's paycheck from the high-tech industry. But he wanted to move the retail portion of his business to a storefront on Main Street and to add food and beverages, to turn it into what he describes as a "destination retail" business. "We wanted a place that when you entered, you felt like you were stepping into the pages of Sunset Magazine," he said. "We wanted all the components of catering to one's body, soul and mind that we feel consumers are missing today. When consumers go shopping, they see products lined up on linear shelves. It leaves you with a really empty feeling. We wanted to change that, to merchandise things in a holistic way." Mejia saw Elements as a place where patrons could buy anything they could feel, taste, touch or see. "You could leave with the fountain that you sat next to or the bistro table that you ate at," he said. "The whole environment is for sale." But to reach that point, Mejia had some major remodeling to do. He also needed to maintain a cash flow through the sale of plant stands, planter boxes, statuaries, soaps and wrought-iron fixtures. But business dropped precipitously this winter in part due to heavy -- and ill-timed -- rain. Mejia, who estimates his revenues are one-quarter of last winter's, burned through his savings, used most of a $50,000 loan he took out against his house and seriously alienated his wife before turning in desperation to eBay. "I didn't know who else or how else to ask for help," he said. "I needed a cathartic forum, so I opened eBay and figured the worst that could happen is that I would lose 25 bucks for my listing. At least my wife and my friends and those people who had been around me for the last four or five years would understand where I am and where I've been." Tanya Mejia said she was surprised her husband went the eBay route but added that she was "pretty touched" to read his posting there. "I don't know if it's going to work," she said of the karma sale. "But it certainly brought the two of us closer together. Over the weekend, I wasn't sure what I wanted to do. But after reading it, it made me take a second look. "If nothing else, I look at it as a Hallmark card for me." |
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23rd November 18:04
External User
Posts: 1
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http://www.recordnet.com/daily/news/...2505-gn-1.php#
Lode Man Selling Good Karma on eBay Unusual product pitch is way to keep his business afloat By Francis P. Garland Lode Bureau Chief Published Friday, February 25, 2005 MURPHYS -- Chris Mejia's eclectic courtyard shop on Main Street is hardly your garden-variety garden store. Its mix of mirrors, body lotion, bird baths and fountains gives the place a sort of Victoria's Secret-meets-Orchard Supply Hardware feel. But the potpourri, soap-by-the-inch and scented candles are hardly the most unusual items for sale at Elements Garden & Home. Mejia's also hawking good karma. He made his pitch this week on eBay, hoping to attract support for his cash-strapped business and, in the process, keep his life intact. He's already had a few buyers, including an old friend from France who has offered to provide him $100 a month until the money runs out or Mejia's business recovers. A 30-year-old Vermont woman also has offered to auction off space on her body -- specifically her arms, back, shoulders, legs or stomach -- for a tattoo advertisement, and she's willing to split the proceeds with Mejia. The responses have been somewhat overwhelming for Mejia, who turns 34 today. "I don't know what to say," he said Thursday from his Main Street shop. "I heard from a gentleman in Richmond, Ind. this morning who just about had me in tears." The man said he was out of work and was going for a job interview today -- and still promised to send money. "All he asked is that we say a prayer for him and his wife, who has had some complications with her pregnancy," said Mejia. "It was pretty touching and powerful." In the world of some eastern religions, karma is the fundamental doctrine of actions and consequences -- actions that will trigger consequences in this or future lifetimes. One Stockton-area Buddhist said Thursday that karma was a concept that can't be bought or sold. "It's preposterous," said Brother James Percival, the abbot at Stockton's Middlebar Buddhist Monastery. Percival said the mere act of trying to sell good karma could induce bad karma. "It's a confidence scheme of some sort," he said. "I guess it just takes a sucker, unfortunately. And the Internet has opened up alleyways for people to find victims." Thich Dat Tin, a monk at the Vietnamese Buddhist Association in Stockton, was less critical. "If he is good and truly means what he says, and that he receives an offering and makes good on it, he will benefit and the (buyer) will benefit," he said of Mejia. "The action of the receiver is very important and because I don't know the person, I can't make any judgment." Gretchen Thomson of Murphys laughed when she heard of Mejia's bid to sell karma. "Karma isn't for sale," she said Thursday on Main Street. "Like most of the important things in life, it can't be bought." Mejia, who grew up in Calaveras County and returned home about three years ago to open a business after losing his telecommunications job to downsizing, said he resorted to the karma ad as a last resort to save his business -- and his life. He and his wife, Tanya, opened their first version of Elements in Angels Camp in 2002 but moved to Murphys a short time later. The self-professed "dreamer" is the son of Terri Stickles, who won a bronze swimming medal at the 1964 Summer Olympic Games in Tokyo, and Alvaro Mejia, a Columbian Olympian who won the Boston Marathon the year Chris was born. His job loss left him depressed for a while but also spurred him to create plans for Elements. He had big ideas; he saw Elements as the cornerstone to a "retail brand bigger than Target," one that would rival Martha Stewart. Mejia said things were going along fine the first couple of years -- his business was at least making enough money to stay open and the couple lived off Tanya's paycheck from the high-tech industry. But he wanted to move the retail portion of his business to a storefront on Main Street and to add food and beverages, to turn it into what he describes as a "destination retail" business. "We wanted a place that when you entered, you felt like you were stepping into the pages of Sunset Magazine," he said. "We wanted all the components of catering to one's body, soul and mind that we feel consumers are missing today. When consumers go shopping, they see products lined up on linear shelves. It leaves you with a really empty feeling. We wanted to change that, to merchandise things in a holistic way." Mejia saw Elements as a place where patrons could buy anything they could feel, taste, touch or see. "You could leave with the fountain that you sat next to or the bistro table that you ate at," he said. "The whole environment is for sale." But to reach that point, Mejia had some major remodeling to do. He also needed to maintain a cash flow through the sale of plant stands, planter boxes, statuaries, soaps and wrought-iron fixtures. But business dropped precipitously this winter in part due to heavy -- and ill-timed -- rain. Mejia, who estimates his revenues are one-quarter of last winter's, burned through his savings, used most of a $50,000 loan he took out against his house and seriously alienated his wife before turning in desperation to eBay. "I didn't know who else or how else to ask for help," he said. "I needed a cathartic forum, so I opened eBay and figured the worst that could happen is that I would lose 25 bucks for my listing. At least my wife and my friends and those people who had been around me for the last four or five years would understand where I am and where I've been." Tanya Mejia said she was surprised her husband went the eBay route but added that she was "pretty touched" to read his posting there. "I don't know if it's going to work," she said of the karma sale. "But it certainly brought the two of us closer together. Over the weekend, I wasn't sure what I wanted to do. But after reading it, it made me take a second look. "If nothing else, I look at it as a Hallmark card for me." |
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