Olympic Commercials
I was actually admiring the Royal Bank's Air Force team of '47 ad today. It
trades on patriotism, as well as a sense of history and wartime achievement
(even though it occurred after the war, it's definitely playing on that
whole "Lost Generation" thing). Maybe nobody agrees, but if it's true, I
think it's an admirable claim to be the oldest Olympic sponsor in the
country. I'm not saying it's a work of artistic brilliance, not that the
Royal Bank is generally an admirable institutions. However, it conveys its
message effectively and generates goodwill about the company, which is what
an ad of this sort is supposed to do. DB.
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